Mar 18, 2021

How to Build Brand Authenticity | Viral Content Bee | #VCBuzz


Optessa Director of Marketing Guest Host for the #VCBuzz Twitter Chat

John Buglino was the guest host of the Viral Content Bee's twitter chat, #VCBuzz, where the community discussed brand authenticity. The questions discussed were:

  • Q1 How did you become a digital marketer? Please share your career story!
  • Q2 What is brand authenticity and why do we care?
  • Q3 Where to start? How to know if your brand lacks authenticity and how to start moving towards fixing it?
  • Q4 Are there any examples of authentic brands we could learn from?
  • Q5 What are your favorite digital marketing tools?

Here are some of the replies to the questions asked of the community during the chat.

Full Chat Recap

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About Optessa

Optessa is a leader in intelligent planning, sequencing, and scheduling optimization software with many successful implementations among top tier global manufacturers. Optessa products have wide applicability in industries as diverse as auto OEMs, suppliers, power equipment, electronics, semiconductor, mills; batch process industries such as food and beverage and paints as well as shipping and logistics. The company has offices in Edmonton, Alberta, Canada; Hazlet, New Jersey, USA and Goa, India. Optessa's leadership team combines deep expertise in software, mathematics, manufacturing, and optimization technologies with unmatched customer commitment. Optessa supports global deployment at more than 100 distinct manufacturing facilities and production areas. We also partner with industry leaders, Deloitte and Tech Mahindra, to further enhance our client support. To learn more about Optessa please visit

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